Skill and Know How.
Moxified Consulting Principal, Lisa C. Peterson
Lisa C. Peterson is the founder of Moxified Consulting, a strategic marketing agency with the practical experience and business acumen to help you scale Marketing and achieve your business goals. As a fractional Chief Marketing Officer, Lisa provides brand development, messaging, customer research, and marketing planning for organizations ranging from small companies to large global conglomerates.
Leveraging Lisa’s 15+ years of experience with organizations including MD Revolution, Thermo Fisher Scientific, Life Technologies, and Scripps Health, Moxified Consulting specializes in serving B2B companies in life science, healthcare, and technology. Lisa is a seasoned marketing executive who’s passionate about helping companies build and scale marketing initiatives by nailing the fundamentals upfront—a unique and differentiated brand, compelling value propositions, and customer-centric messaging.
Lisa has immersed herself in roles spanning marketing strategy and operations, brand management, marketing communications, customer research, and global market development. Before starting Moxified Consulting, Lisa was Vice President of Marketing at MD Revolution, where she developed the fledgling organization’s go-to-market strategy, brand platform, and marketing toolkit for B2B and B2C markets.
Prior to joining MD Revolution, Lisa held various roles in marketing and corporate communications at Thermo Fisher Scientific, formerly Life Technologies. During her tenure there, she was responsible for marketing the company’s $500 million capillary electrophoresis sequencing business, leading an initiative that redefined their 650-person global marketing team, and launching the Life Technologies Foundation to leverage the company’s scientific expertise and funding to advance science education.
Master’s degree in business administration
University of Southern California
Marshall School of Business
Bachelor’s degree in business administration
University of San Diego